Amazing Thailand Roadshow to Oslo, Norway & Aarhus, Denmark 2023 was held as a further step to promote Thailand as one of sustainable destinations. Nearly 30 companies from travel agencies, charters and airlines from the Nordic and Baltic markets joined the Amazing Thailand Roadshow to meet 16 representatives from hotels and destination management companies with sustainable approach from Thailand. The events took place in Oslo, Norway on April 25 and in Aarhus, Denmark on April 27.

“TAT believes that in 2023 time is the new currency. “Time Dedication” would become an essential when travelling and “Time Spending” on a trip would be more precious and valuable than before. Therefore, for this year, we are continuing with the ‘Visit Thailand Year 2023: Amazing Thailand, Amazing New Chapters’ campaign where we invite friends from around the world to come and discover endless travel possibilities. We aim to deliver fresh new travel experiences through an abundance of tourism products and services which highlight the kingdom’s 5Fs soft-power foundations; Food, Film, Fashion, Festival, and Fight (Muay Thai). The Thai tourism industry would like to thank you for your continuous support and believing in Thailand.” said, Mr. Teerasil Tapen, TAT Executive Director of Europe,  Africa and Middle East Region.

Amazing Thailand Roadshow to Oslo, Norway & Aarhus, Denmark 2023 showcased travel products, services, and experiences across the country with a focus on sustainable and responsible tourism. Under Visit Thailand Year 2023, TAT aims to create a meaningful travel experience that will not only be meaningful for travelers, but also for the local communities and the environment.

Thailand is aiming to reach around 80% of the total tourism revenue in 2019 with 43,985 million US Dollars (1.5 trillion Baht) coming from the international market. The country is expecting to receive more than 500,000 tourists from Nordic and Baltic to Thailand this year.