Thailand has been named “Favourite Destination 2024” at the prestigious Travel News Market in Sweden – marking yet another milestone in its enduring popularity among Swedish travellers. This award was presented at a ceremony in Stockholm, where the Swedish travel industry gathered to celebrate the top destinations, airlines, and tourism experiences.

The “Favourite Destination 2024” award is based on the results of an extensive survey conducted by Travel News and the research firm Nordic Bench, which gathered insights from over 1,500 Swedish travellers.

This recognition underscores Thailand’s continued appeal for its rich culture, stunning natural landscapes, and warm hospitality, while also highlighting the increasing interest in sustainable travel experiences.

Mrs. Orn Doungchan, the Director of Tourism Authority of Thailand Stockholm Office was present to accept the award.

“We are truly honoured to receive this prestigious award and are thrilled that Thailand remains the favourite destination for Swedish travellers. It also speaks to the growing recognition of Thailand’s commitment to sustainability and responsible tourism,” said Mrs. Doungchan and continues:  

“Thailand offers not only breathtaking beauty and rich cultural experiences, but also a variety of sustainable tourism activities, from eco-friendly hotels and tours to community-based experiences that allow visitors to connect with the environment and local cultures. This is a great fit with what Swedes are looking for in travel destinations, so we are very pleased to have been recognized as their favorite destination.”

Thailand’s ongoing success in these esteemed awards reaffirms its position as one of the most beloved travel destinations in Sweden, offering both affordability and unparalleled experiences for all who visit.

As part of its ongoing efforts to promote sustainable tourism, the Tourism Authority of Thailand will continue to highlight the country’s unique culture and natural beauty.

The TAT Stockholm office will work to ensure Thailand remains a top choice for long-haul holidays for travellers from Sweden and beyond.