Thailand is celebrating yet another success, having been honored with the esteemed “Best Tourist Destination” award at the Grand Travel Award 2025. This accolade underscores Thailand’s status as one of the most beloved travel destinations in the Nordic region.

The award ceremony, held in Oslo, brought together representatives from the global travel industry to celebrate this year’s standout destinations. Orn Doungchan, Director of the Tourism Authority of Thailand’s (TAT) Stockholm office, attended the event to receive the honor on behalf of Thailand, marking another significant achievement in the country’s tourism efforts across Nordic markets.

The Grand Travel Award is organized by Travel News Norge and is determined through voting by professionals within the Norwegian travel industry, including travel agents, tour operators, and other key stakeholders. These votes highlight the destinations and brands that consistently deliver exceptional experiences and outstanding service.

“This award is a tremendous honor, and we are thrilled to see Thailand continue to resonate with Norwegian travelers,” said Orn Doungchan. “We are deeply thankful for this recognition, which also underscores our commitment to promoting sustainable and responsible tourism.”

Thailand’s enduring popularity among Norwegian tourists stems from its unique combination of breathtaking landscapes, vibrant culture, and rich heritage. From its idyllic beaches and majestic temples to its world-renowned cuisine and warm hospitality, Thailand offers unforgettable experiences for every kind of traveler. Furthermore, the country continues to strengthen its focus on sustainable tourism, offering eco-conscious accommodations and responsible travel options that align with the values of Norwegian travelers.

“We are delighted that Norway continues to recognize Thailand as one of the world’s most outstanding destinations,” Orn Doungchan added. “This award is a testament to the dedicated efforts of all sectors across Thailand, working together to showcase the country’s cultural and natural treasures.”

As part of its mission to promote Thailand as a leading global destination, the Tourism Authority of Thailand remains committed to advancing sustainable tourism practices, ensuring that visitors can explore Thailand’s natural beauty and cultural heritage responsibly.