Meaningful Travel – Help make Thailand greener

Tourism Authority of Thailand (TAT), Stockholm office, proudly announces a “Meaningful Travel concept” for visiting Thailand with good conscience. The campaign aims to support nature conservation and protect green spaces throughout Thailand.  

As Thailand has started to reopen and welcome international travellers, it is a start for a new chapter of the Thai tourism for the sustainable and responsible tourism. The commitment of joining forces between the private sector in travel and hospitality-related services together with the Tourism Authority of Thailand (TAT) in our effort to contribute a positive net benefit to the local community and the environment. TAT, Stockholm Office, has therefore introduced a new alternative of travel with a net positive impact in Thailand. We have teamed up with Socialgiver, a non-profit organization in Thailand for socially conscious lifestyle and travel, and Big Trees Foundation, to support nature conservation throughout Thailand.

As a part of the Amazing New Chapter strategy for Visit Thailand Year 2022, it is TAT’s commitment to becoming a sustainable travel destination. The “Meaningful Travel Campaign” brings the collaboration between the National Tourism Board and Thai Private sectors who want to contribute to nature and to the local communities. Nordic and Baltic travellers are welcome to be a part of our commitment.  By booking hotels, restaurants, spa services and more through this platform will help create a positive impact on the environment because half of the income will go to the Big Trees Foundation.

“It is our mission as a National Tourism Board to promote Thai tourism in the best responsible way. The Meaningful Travel campaign is an effort to help travellers create a holiday even more special and valuable. We offer a better alternative that goes with the social and environmentally conscious lifestyle of Nordic and Baltic travellers. Visitors do not only travel to their favorite destination, but they can give back to the local environment and communities without paying more. The Thai private sector has joined this force together with us and all travellers are welcomed to be a part of this campaign” says Eurblarp Sriphiromya, Director of Tourism Authority of Thailand Stockholm Office.

Big Trees Foundation takes on a holistic approach to preserving public green space to ensure a sustainable practice that creates a lasting impact. The project starts out by creating awareness on the countless benefits of how big trees can help reduce pollution in the atmosphere, decrease dust particle levels, and even produce O2 back into the atmosphere to promote big tree protection. Their work encompasses the life cycle of a tree – from growing seedlings to reforestation programs, to educating locals to handle wildfires, to creating meaningful jobs for locals through Arborists training, to partnerships with property owners that wish to maintain their big trees to strive for as long as possible.

Join our mission to preserve greenspaces in Thailand and make your Thailand holiday trip truly meaningful.


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